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| Juridische naam | Cotton Division |
| Adres | 8 Rue Eugène Freyssinet 77500 Chelles France |
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Experience the retro-futuristic aesthetic of *Back to the Future* with this hooded top designed by Cotton Division. This white design features several graphic elements directly associated with the 1985 film, in particular the famous DeLorean transformed into a time machine. Its hooded design, drawstrings and large kangaroo pocket make it ideal for everyday wear. BEM’S stocks this product in its clothing range, under the Back to the Future licence.
The front features a relatively minimalist design comprising horizontal red, orange and yellow stripes, accompanied by the Back to the Future logo. Beneath this strip appear the words ‘Hill Valley’, ‘Los Angeles’ and ‘California’, reinforcing the Californian inspiration and the design’s retro visual identity. The contrast between these warm colours and the white background gives the sweatshirt an aesthetic reminiscent of 1980s graphic design.
The back features a much more detailed illustration. The inscription ‘BTTF 85’ dominates a large technical composition showing the DeLorean in the form of plans and diagrams, with different views of the vehicle and its time-travel equipment. This blueprint-style treatment forms the central element of the design and makes the sweatshirt a particularly recognisable piece for fans of the franchise.
Released in 1985, Back to the Future is a science-fiction film directed by Robert Zemeckis and written by Zemeckis and Bob Gale. The story follows Marty McFly, a teenager from Hill Valley who accidentally finds himself transported from 1985 to 1955 in a DeLorean converted into a time machine by his friend, the eccentric Dr Emmett ‘Doc’ Brown.
Once in the past, Marty unwittingly disrupts the meeting between his future parents, thereby threatening his own existence. He must then set the course of events right with the help of Doc Brown from 1955, whilst searching for a way to provide the DeLorean with the energy needed to return to 1985. This contrast between the two eras lies at the heart of the first film and explains the prominent feature of the year ‘85 in the graphic design of this sweatshirt.
The DeLorean has become one of the franchise’s most iconic symbols. Recognisable by its stainless-steel bodywork and the modifications added by Doc Brown, it accompanies Marty on his journeys through different time periods throughout the trilogy. The large technical diagram printed on the back of this design thus places the time machine squarely at the centre of the design.