LEGO - Rood - Shopping Bag

This LEGO ‘Rood’ shopping bag features an instantly recognisable design, entirely dedicated to the brand’s famous minifigures. Made from polypropylene, it is lightweight and practical for carrying shopping, books, accessories or various personal belongings.

The bag is predominantly red, adorned with numerous LEGO minifigures in a wide variety of styles. Costumes, professions, fantastical creatures, adventurers and comical characters all feature on the different sides of the bag, illustrating the vast diversity that has developed around the LEGO minifigure over the decades. The LEGO logo is positioned at the centre of the main design, whilst long black handles contrast with the red background.

The sides continue the same motif with further minifigures arranged in several rows. The rectangular design with side gussets allows the bag to open wide to accommodate various items, whilst the two long handles make it easy to carry by hand or over the shoulder.

Weighing just 80 g, this shopping bag is a practical accessory for LEGO fans who want to see the brand’s graphic identity reflected in an everyday item. Its densely detailed design also offers the chance to rediscover many different styles of minifigures from the LEGO universe.

Technical specifications

• Manufacturer: Jacob
• Licence: LEGO
• Model: Rood
• Type: shopping bag
• Category: bag
• Sub-category: shopping bag
• Main colour: red
• Design: assortment of LEGO minifigures
• Logo: LEGO
• Handles: long black handles
• Material: polypropylene
• EAN: 3700891730006

Origin and background of the licence (Lore)

The modern LEGO minifigure was launched in 1978 to bring more characters and role-play to LEGO builds. Featuring articulated arms and legs, a yellow cylindrical head and a size compatible with the brick system, it quickly became one of the brand’s most recognisable symbols.

The first minifigures included police officers, doctors, firefighters, knights and astronauts. Over time, their world has expanded considerably, with hundreds of faces, hairstyles, costumes and accessories allowing them to represent everything from everyday characters to fantastical creatures or figures from specialised LEGO themes.

This diversity is precisely at the heart of this shopping bag’s design. By bringing together numerous minifigures of different styles and roles against a single red background, the bag embodies one of the fundamental principles of the LEGO universe: creating a multitude of characters capable of taking their place in very different stories and worlds.